Red PR

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Get to Know Red PR: Small Team, Big Impact

Carey Ann Lordan - Red PR

We love what we do…and it all started back in 2011 with our Managing Director, Carey-Ann Lordan taking the plunge and setting up Red PR. Her vision was simple: to bring a straight talking, results-focused approach to communications that genuinely helps businesses to grow and achieve their objectives in a meaningful way.

Over the years, our business has grown and we have been most fortunate to work with so many great clients across a broad range of sectors from retail to pharma and hospitality to agri. We have also attracted a pretty special talent along the way, who are equally passionate about and dedicated to our clients’ success!

So, who’s who in the zoo?

We’re a close-knit duo that operates exceptionally well as a team, that’s one of our biggest strengths! When you work with Red PR, you work directly with each of us, and we’re here to dive into your brand’s unique needs, goals, and personality and ensure consistency of messaging in all our activities on your behalf.

Carey-Ann has honours qualifications in PR & Comms, Digital Marketing, Coaching and Executive Leadership and Innovation and Enterprise. Meanwhile, Katie, a former head chef who first learned to multitask and keep a cool head in a busy kitchen environment has easily transferred those skills here. Katie always had a passion for marketing in particular digital marketing and when the pandemic shut the country down she seized the opportunity to return to college and retrain in Digital Marketing and Comms. She joined the team at Red PR in 2021 and hasn’t looked back since…probably, because she hit the ground running and hasn’t time to!!

We work with a handpicked regular team of professionals and solopreneurs who complement our service offering, some of whom have been with us since day one and collectively we are a superb and dynamic team. It enables us to be a one stop shop for many of our clients with multiple communications requirements.

We also work with the existing chosen suppliers of new clients to harness the skills and input of those they work with already and trust so there is no disruption of services and together we get to work. Bottomline we’re all professionals and speak the same language so it doesn’t matter whether you have preferred suppliers or require new ones and don’t know where to start, at Red PR we can project manage all of your communications needs so you don’t have to. Working on your communications goals doesn’t need to take over your life or your inbox! We get projects up and running and keep them moving forward, allowing you to get on with your business whilst maintaining complete control of your brand and marketing outputs.

We take time to understand our clients’ businesses and what makes them unique and newsworthy. From there, we devise a creative strategy using our solid understanding of the communications industry and what works. We’re here to make things straightforward, effective, and, most importantly, tailored to you.

Our Approach

One thing is for sure, one size never fits all when it comes to effective communications! That’s why we start every project with a briefing chat and a comprehensive look at your business to understand your overarching goals and objectives.

From there we craft a strategy that brings together the right blend of marketing and communications activities that will ensure you achieve your objectives efficiently. Some of clients work with us on a project basis, while others choose retained services for longer-term support and consistent output. We love to offer both approaches as appropriate to the individual client’s requirements.

Why We Love What We Do

It is sooooo much more than just “getting the job done.” We’re passionate about ensuring real and positive impact for our clients. Our boutique approach allows us to give our clients and their businesses the personal attention and focus they deserve. We create campaigns that work and choose a creative approach to communications to suit all company sizes and budgets. This approach allows for great flexibility and originality, while our experience ensures we’re strategic, on-point and goal-orientated at all times.

Whether you’re looking to boost your communications activities or host an event that makes a real splash with the media, we’d love to be part of your journey. So, grab a cuppa we’ll have one with you and let’s chat about what’s next for your business.